Our Advantage line is the little brother to our Extreme Gear line. Just as high of quality using 50% American Bison and 50% Merino Wool, it's a little bit more affordable, and we understand that. Still warm, durable and breathable. Use it to your advantage.
Want the Best Wool Socks?
American Bison Fiber socks are the best wool socks available for all walks of life!
Ultimate Luxury in bison
Created in partnership with the Qiviuk Group, these garments are one-of-a-kind pieces made from the finest Qiviuk fibers interwoven with bison.
Gift Ideas
We've thought up a few gift ideas so you don't have to! Great for birthdays, anniversaries, Mother's & Father's Day or just a personal thank you.